Learning Goal: I’m working on a management project and need support to help me l

Learning Goal: I’m working on a management project and need support to help me learn.Assignment description: Each of student will choose a local or regional company, describe its background, and plan an advertising campaign for it (that can fit into the Saudi culture).Tasks to be covered: Open your advertising agency:You decided to open an advertising agency.Give your advertising agency a brand name, sign, design (Logo), and company slogan.(5 Marks)Working for the client: Analysis (3 Marks)Choose a local or a regional advertiser.Provide an overview of the brand.Identify the target audience. (Segmentation) Campaign Planning (7 Marks)Present your campaign objectives and goals.Describe 3 personas of the campaign.Mention your selected media (the names of chosen medium – online & offline)Suggest a promotional item (particular product or service) for the campaign.Describe your suggested poster design for the campaign.Present your proposed script for the TV commercial. The Presentation: (5 Marks)The presentation must not exceed 7-10 minutes.You must use PowerPoint or any form of presenting the material. Additional requirements:Cover page – Table of contents – Times New Roman (Font 12 Space 1.5) – Appendix Reference list
Grammar and spelling
Referencing your work:Harvard referencing is required when using any book, article, journal or online references in the assignment Plagiarism and cheating: Your attention is drawn to the University’s stated position on plagiarism. THE WORK OF OTHERS THAT IS INCLUDED IN THE ASSIGNMENT MUST BE ATTRIBUTED TO ITS SOURCE (a list of references and bibliography must be submitted).Please note that this is intended to be an individual piece of work. Ensure that you read through your work prior to submission. For some assignments, you may be asked to use the University Plagiarism detection service ‘Turnitin’. Action will be taken where a student is suspected of having cheated or engaged in any dishonest practice. Students are referred to the University regulations on plagiarism and other forms of academic irregularity. Students must not copy or collude with one another or present any information that they themselves have not generated.

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